From founding in Hong Kong in 2014 to a fixture on the HKTDC stage, dialogue with the world's largest franchise association, flagship brand awards and cross-border delegations across the Greater Bay Area and ASEAN — ABFA's decade of work has built the platform on which member brands go global.
由 2014 年香港創會，到進駐 HKTDC 舞台、與全球最大特許經營協會對話、 舉辦旗艦品牌大獎，並展開大灣區與東盟跨境考察 — 十年會務為會員品牌搭建走向世界的平台。
ABFA was established on 18 June 2014 in Hong Kong. Our members are seasoned entrepreneurs who built their careers on strong brands and disciplined franchise systems — deeply engaged in brand-and-franchise replication and cross-border outbound channels.
協會於 2014 年 6 月 18 日在香港成立，由一群創業有成且熱心服務社會的成功企業家組成， 深耕品牌特許複製與出海渠道，是兼具社會責任與國際視野的全球一站式出海賦能智庫。
The Asia Branding and Franchising Association was established on 18 June 2014 by successful entrepreneurs — building a socially-driven, globally-minded think-tank for brand and franchise development.
協會於 2014 年 6 月 18 日創立，由一群創業有成、熱心服務社會的成功企業家共同組成，成立兼具社會責任與國際視野的品牌與特許經營智庫。
Repeatedly invited by the Hong Kong Trade Development Council (HKTDC) to headline SME Expos and Entrepreneurship Days, serving as keynote speaker and moderator of international franchise-replication seminars.
自 2014 年起多次獲邀進駐 HKTDC 國際中小企業博覽、創業日等盛事，擔任特許經營研討會主講嘉賓與主持，分享國際連鎖複製策略。
ABFA representatives met with Scott Lehr, Senior Vice President of the International Franchise Association (IFA) — introducing world-class franchise risk-control frameworks into the Asian ecosystem.
本會代表與全球最大的特許經營協會 International Franchise Association (IFA) 高級副總裁 Scott Lehr 深度會面對話，引入國際領先的連鎖風控制度。
In partnership with Metro Finance, ABFA launched the Asia Pacific Top Brand and Independent Excellence Awards at the Harbour Grand Kowloon InterContinental — Hong Kong's premier franchise-brand recognition.
與新城財經台強強聯手，於海景嘉福洲際酒店成功舉辦《亞太特許經營卓越品牌》及《亞太自主卓越品牌》選舉。
Guests of honour have included Dr. Bernard Chan Pak-li (Under Secretary for Commerce and Economic Development), NPC deputy Ip Kwok-him JP, and German Pool CEO Chan Ka-yin JP — celebrating winners such as Century 21, Wong Fu Wedding and Yat Pin Soy Milk.
歷屆大獎邀得商務及經濟發展局副局長陳百里博士、全國人大代表葉國謙 JP、德國寶集團行政總裁陳嘉賢 JP 等擔任主禮嘉賓，表揚連理集團、世紀 21、煌府婚宴、壹品豆漿等優秀企業。
Aligned with the Greater Bay Area Development Outline, ABFA invited leading barristers, accountants and executives from HK, Macau and mainland China to unpack legal, tax and marketing opportunities across the GBA.
緊貼《粵港澳大灣區發展規劃綱要》，邀請中港澳三地知名大律師、會計師及萬家智控等企業領袖，剖析進軍大灣區的法規、稅務與宣傳機遇。
Led a Hong Kong Pavilion at FLEI 2022. Founding President Karen Kwan was invited as Hong Kong's sole representative on the Country Highlights Panel — presenting the Asia Pacific market.
帶領香港品牌設立「香港館」。創會主席獲邀，在 Country Highlights Panel 擔任香港唯一代表演講嘉賓，主講亞太市場。
Accompanied by Indonesian Consul Mr. Iqbal and supported by HK-Indonesia Chamber Chairman Mr. Tse Man-sing, ABFA introduced Indonesian giants to business opportunities and led on-the-ground matchmaking.
獲印尼領事 Mr. Iqbal 陪同、香港印尼商會主席謝文盛先生支持，向印尼巨頭講解商機，親自實地考察對接。
Published the authoritative book Successful Entrepreneurs Do It Differently, and — funded by TSF — partnered with HKPC to deliver online and in-person CEO courses on IP and brand development.
推出權威著作《成功企業家和你做的不一樣》。在 TSF 資助下，聯同 HKPC 舉辦網上及實體總裁課程，分享知識產權與品牌發展知識。
Vice President "Duck Dad" Eddie Hui partners annually with Yan Chai Hospital — ABFA members mobilise to support the B.Duck Organ Donation Flag Day.
副會長「鴨爸爸」Eddie Hui 與仁濟醫院連年合作，ABFA 委員全力支持 B.Duck 器官捐贈賣旗日。
Together with the Tung Mung Charity Foundation, ABFA delivers Lunar New Year gift bags to elderly living alone and low-income families — with former Miss Hong Kong Sonija Leung leading the volunteers.
聯同童夢慈善基金會舉辦「愛心福袋送贈獨居長者及低收入家庭」，前港姐梁佩瑚小姐全程投入。
From the Cloud Chain model to youth incubation and ASEAN market entry.
從雲連鎖模式，到青年孵化，再到東盟市場拓展。
