Eddie HUI Ha-Lam, Vice Chairman of Asia Branding and Franchising Association & the founder and Managing Director of Semk Products Ltd, graduated from the Department of Fines Arts BA (Hons) from the Chinese University of Hong Kong. He worked as an interior designer and product designer at the same time. In 1999, he decided to study abroad in United Kingdom and entered at the door of the Kent Institute of Arts & Design, which is ranking no. 3 in all UK Colleges about Master of Art & Design. After graduated from the M.A. Degree course of 3 dimensional Design, Eddie came back to Hong Kong and worked as a Senior Product Designer. In 2001, he started to establish his business of Semk Products Ltd and to be the Chief Designer in this company.
According to the background from Fine Arts and Design, Eddie is in belief of the words from Josef Beuys, one of the great Conceptual Artist from Germany who said” Every human behavior can be Art”. In practice, exploring any new dimensions to excel what people have already known and to incorporate into our multiple life portraits to realize the art of living is the theme of Semk. By applying different innovative ideas match with our daily life is what Semk strives to demonstrate in his products. Besides, he recently participated in different design consulting with different brand such as Sony, Nokia, Sanrio, Toyota, Paul Smith, Walt Disney, MTV, Phoenix Satellite, San Miguel and etc.
Brand-building is a long and difficult challenge for many start-up entrepreneurs. In order to have sustainable development and stay competitiveness in market, and even making the brand stand out from the crowd, brand positioning, marketing strategy, promotion, brand awareness are the essential components for successful brand development.
Ten years ago, I started to build my own brand “B.Duck”. There were lots of difficulties from production, quality control, sales channels, intellectual property management; I have also gone through a lot of “costly mistakes” when entering into mainland China market, due to lack of experience.
B.Duck has now expanded from overseas export to global sales network, licensing, e-commerce, franchising, retailing, and catering. We aim to support and make productive contribution to the industry by sharing our experience to other entrepreneurs.