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Karen Kwan - Chairlady

Ms Karen Kwan is a Founding Chairlady of Asia Branding and Franchising Assoication, director of Asia Franchise Networks (Hong Kong) Limited, Math Monkey (Hong Kong) Limited and English Eagle (Hong Kong) Limited. She received her BA from Ohio State University with majoring in Business Administration and Management Information System. Ms Kwan has extensive experience in franchising.


Having been in franchising business almost 10 years, she has participate vigorously in franchising education by being mentor and lecturer for some renowned institutions like seminar or lectures hosted by Maco Trade and Investment Promotion Institute, Labour Department of Hong Kong and Hong Kong Productive Council. She is also invited as a guest speaker in most of Franchising Seminar and workshop in some public Expo hosted by Hong Kong Trade Development Council, like Entrepreneur Day, and World SME. Ms. Kwan is enthusiastic about education, especially for young kids. After returning to Hong Kong, she has operated an education center. With a keen business acumen, Ms. Kwan introduced an U.S. education brand – “Math Monkey” in Hong Kong in 2009 and promoted this brand in a way of franchising.

Eddie Hui (New)
Eddie Hui - Vice President

Eddie HUI Ha-Lam, Vice Chairman of Asia Branding and Franchising Association & the founder and Managing Director of Semk Products Ltd, graduated from the Department of Fines Arts BA (Hons) from the Chinese University of Hong Kong. He worked as an interior designer and product designer at the same time. In 1999, he decided to study abroad in United Kingdom and entered at the door of the Kent Institute of Arts & Design, which is ranking no. 3 in all UK Colleges about Master of Art & Design. After graduated from the M.A. Degree course of 3 dimensional Design, Eddie came back to Hong Kong and worked as a Senior Product Designer. In 2001, he started to establish his business of Semk Products Ltd and to be the Chief Designer in this company.

According to the background from Fine Arts and Design, Eddie is in belief of the words from Josef Beuys, one of the great Conceptual Artist from Germany who said” Every human behavior can be Art”. In practice, exploring any new dimensions to excel what people have already known and to incorporate into our multiple life portraits to realize the art of living is the theme of Semk. By applying different innovative ideas match with our daily life is what Semk strives to demonstrate in his products. Besides, he recently participated in different design consulting with different brand such as Sony, Nokia, Sanrio, Toyota, Paul Smith, Walt Disney, MTV, Phoenix Satellite, San Miguel and etc.

Brand-building is a long and difficult challenge for many start-up entrepreneurs. In order to have sustainable development and stay competitiveness in market, and even making the brand stand out from the crowd, brand positioning, marketing strategy, promotion, brand awareness are the essential components for successful brand development.

Ten years ago, I started to build my own brand “B.Duck”. There were lots of difficulties from production, quality control, sales channels, intellectual property management; I have also gone through a lot of “costly mistakes” when entering into mainland China market, due to lack of experience.

B.Duck has now expanded from overseas export to global sales network, licensing, e-commerce, franchising, retailing, and catering. We aim to support and make productive contribution to the industry by sharing our experience to other entrepreneurs.

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Amy Zee - Secretary

Amy Zee, the Secretary of Asia Branding & Franchising Association, is also the Creative Director of Tak Ngan Development limited, Marketing and PR director of Style50s. Currently, she is also being JJ association’s Vice Chairman, the Chairlady of Business Lady Association and Consultant of Huangshan Import & Export Association.

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Winny Yeung - Committee Member

Ms. Winny Yeunghas over 10-year experience in handling sizable and all-rounded technological business. She is both proficient in theory and operation of E-Business, and she analyzed advantage of one of the most popular social media,Facebook, in her new book named《Facebook行銷設計全攻略》particularly, which is highly appreciated and recommended by many local entrepreneurs. Besides, Ms.Winny Yeung is not only invited by many universities and government organization to be online business tutor to coach more skill of e-business, but also approached and interviewed by different kinds of media organization to share experience about online business and new trend of it. Nowadays, Ms.Winny Yeung is striving for numerous Hong Kong small and medium-sized enterprises to computerize their business, such as providing consulting service about how to create online shop and relevant design, and effectively promote in different searching engines and social media network, aiming at increasing its sales and make the brand be well-known with using the least cost.

Cheryl Kwan Yee Chan - Committee Member

Cheryl graduated at Coventry University in 2016. She received several awards in her uni life and was nominated as the student of the year in the same year. She was elected as the welfare and community officer of Coventry University Students’ Union after her graduation, becoming the first Hong Kong sabbatical officer in the UK. Her effort had also been affirmed by the National Union of Students and she got the runner-up of international officer of the year in 2017. Now, she is the administration and supportive division supervisor of a music company. ‘Work hard and make the dreams come true’ is her motto and she keeps accumulating experiences and influencing others through actions.

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