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特許經營 – 小本創業最佳途徑

POSTED ON May 15th  - POSTED IN PUBLIC EVENTS

特許經營近年在港發展蓬勃,吸引了不少年輕創業者及中小企加盟,但這盤生意並不如想像般簡單,必須瞭解其運作及利弊,方能長期有效經營,不致中途蝕本離場。

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為甚麼人總想自己做老闆?在出席早前香港貿發局中小企服務中心研討會的亞太品牌發展及加盟協會會長關紫悠,指調查顯示離不開以下幾個原因:希望賺更多的錢;喜歡自行決定自己的路向;退休後想做自己的事情;能夠享受自己喜歡做的事;甚至是因外在環境所影響,如太太希望丈夫放棄打工轉行做生意等等。

當老闆又有多少種途徑?關紫悠指一般來說,除了按自己理想創業,由零開始,由找店鋪、申請牌照以至招聘工人等外;直接購買一間現有的企業,也是可行方法。不過,她指觀察發現,現在越來越多人選擇以特許經營方式作起步。

特許經營風險低 新手易創業

關紫悠說,「特許經營的優勢,是對首次創業的新手來說,投資風險比較低;因為有專人傳授開業知識及營銷訣竅,將可大大縮短學習的過程。」所謂特許經營,主要是品牌商同意賦予個人或加盟商,以特許經營權方式,使用其商標或商品名稱,作為推廣產品或服務。這或許可能還包括特許經營系統的使用。

就是因為特許經營制度本身,給予了加盟商很多好處,令創業更為容易。「譬如說,特許經營的品牌必有一定的市場認受性,操作系統早已建立,與供貨商關係十分良好,和有推廣及營運上的支援等,這些都可大大提升加盟商營運成功的機會。」關紫悠指品牌業務一般已有一定的經濟規模,所以加盟商較易向銀行融資;此外,加盟商多有自由退出的機制,相對靈活,較為創業者接受。

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「針無兩頭利」 開業前要知利與弊

當然,「針無兩頭利」,特許經營的制度亦設有一定的限制。例如,未正式當老闆前便須支付一筆首次加盟費,並需按時支付特許經營權使用費及廣告費;加盟者又需要嚴格按照所提供的標準流程運作,不可隨意更改;又須遵守義務,將業務發展與特許經營商高度掛鈎。關紫悠說,除了開店範圍有限制外,加盟商不能完全獨立或私下作出改變,而期限一般都不少於5年。

而且,加盟商的協議多有規定當退出計劃時,二年內不得從事相關行業,以免影響特許經營商現有生意。

決意要投身特許經營,關紫悠提醒創業者,還要先問自己幾個問題,測試是否真的適合。這包括:你是否喜歡在團隊中作戰?是否願意與經營商分享你的收入?是否急於建立自己生意的人?是否樂於遵循指引及對外來意見持開放態度?若自問不能適應或做到有關要求,那做決定時便要小心想想是否要投資了。

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做好計劃書 為未來訂基準

任何投資的第一步,都是從一份詳盡計劃書開始,特許經營也不例外。關紫悠指出,計劃書一方面可定下業務策略方向,同時也為員工提供了指引;而更重要的,這是出於融資銀行、特許經營商及投資者的需要,要從中瞭解公司的業務性質、加盟商如何經營和潛在投資回報率等重要資訊。

最後,落實了要行出特許經營的第一步,那投資特許經營最少的入場費是多少?關紫悠指沒定案,要視乎是哪個行業。舉例說,飲食業的加盟費動輒一、二百萬元,但回報不一定很高,反觀一些教育範疇,加盟費有少於10萬元,但因屬持續性發展行業,回報率可能很高。

Taiwan First International Chain and Franchise Event

POSTED ON September 22nd  - POSTED IN PUBLIC EVENTS
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On the behalf of the organizer of 2014 APFC/WFC Meetings in Taiwan, we would like to express our warm welcome to all participants from all over Asia and the world to join this franchise carnival in Taiwan from 23 to 29 September 2014. Here, we provide the best stage to all suppliers, traders, buyers and specialists in chain and franchise and related industries to share the knowledge and experience interactively. 6 main activities including APFC Meeting, WFC Meeting, Taiwan International Chain & Franchise Exhibition, International Chain & Franchise Forum, Global Franchise Business Networking and Taiwan City Tour will be hold during 2014 APFC/WFC Meetings in Taiwan. We look forward to your participants. Join and enjoy the event with us!

Date:23 September, 2014 to 29 September, 2014

Place: Taipei World Trade Center

Time: 10:00 a.m. to 06:00 p.m.

12th Franchising & Brand Dealership Trade Fair

POSTED ON September 7th  - POSTED IN PUBLIC EVENTS
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2014 12th Franchising & Brand Dealership Trade Fair   has many surprises and opportunities for the visitors. The exhibition, which brings all of the sectors under the franchise system roof, will lead each of the national companies to be transformed over to international brands and provide opportunity for them to gain strength while hosting the international brands at the same time. Exhibition both provides opportunities for local brands and international brands which are looking for adding value to franchising system.

Date: 18th – 21st September 2014 Venue: CNR Expo Center Istanbul/TURKEY at Hall 2 and Hall 4  

The 29th China Guangzhou International Franchise Exhibition

POSTED ON September 5th  - POSTED IN PUBLIC EVENTS

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Guangzhou Franchise Exhibition has successfully held 28 sessions of success. Exhibition based in Guangzhou, Pan-Pearl River Delta, Guangzhou Municipal Government, Guangdong Province and Guangzhou Chain Store & Franchise Association focus on building the chain industry brand exhibition. Guangzhou Chain Store & Franchise Association starts with its domestic the earliest, oldest and highest level and win a good reputation and the active participation of the public. Then, it win the a decade of outstanding awards which is issued by Guangzhou Municipal Government.

Time: 19-21 September 2014

Venue: China Import and Export Fair

International Franchise & Business Opportunities (IFBO) Vietnam 2014

POSTED ON August 30th  - POSTED IN PUBLIC EVENTS

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The International Franchise & Business Opportunities (IFBO) Vietnam 2014 is going to take place on 4 – 6 September 2014 (Thu – Sat). The venue is Tan Binh Exhibition & Convention Centre (TBECC), Exhibition Hall 2, Level 1, at 446 Hoang Van Thu Street, Ward 4, Tan Binh District, Ho Chi Minh City, Vietnam. Admission to the exhibition is from 10.00 am to 5.00 pm daily and is open to business and trade professionals, and visitors in search of business opportunities. Free admission can be done via both online Pre-registration and onsite Registration although Pre-registration will save time to enter the exhibition hall. Visitors are advised to dress in proper attire.

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