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【會員獨享優惠】ABFA 將率展團參加「澳門國際品牌連鎖加盟展」

POSTED ON May 25th  - POSTED IN ABFA EVENTS, FEATURED STORIES, PUBLIC EVENTS

2017年7月28-30日在澳門威尼斯人度假村酒店A展館將會舉行一年一度的澳門國際品牌連鎖加盟展,去年吸引了2萬3千位來自全球的投資者到來尋找商機,參展商來自15個國家超過180個品牌,包括餐飲、教育、服務、零售、金融、地產、投資項目等,絕對是開拓商機的絕佳機會!

為了幫香港的品牌拓展至澳門及各地,亞太品牌發展及加盟協會跟澳門貿促局爭取到一個超值的優惠!

若您加入亞太品牌發展及加盟協會並以會員身份參加是次展覽,只需優惠價HKD 1,000就可以得到價值HKD 12,500 的待遇,包括會籍和展位租賃! 我們還在努力為會員爭取酒店住宿優惠!

1.           享有獨家優惠參加2017澳門國際品牌連鎖加盟展:

  •           租用一個原價為 MOP 10,000 的9平方米展位,為期3天

  •           有機會接受當地媒體採訪

  •           有機會參加品牌推介會及商業配對

2. 獲得一個價值為HKD 2,500 的1年會籍,服務如下:

  •   可以將貴公司的業務介紹、品牌標誌放在本會的官方網站及各大社交媒體作宣傳之用

  •   可以協助發出(1次)貴公司的最新產品或服務消息予本會的會員及資料庫中的潛在投資者,內容需由貴公司準備

  • 享有獨家參加不同地區特許經營展覽的機會及優惠 (香港、中國、東南亞、澳門等),以開源節流

  • 有機會透過本會安排的各類型活動向公眾推廣自己的品牌,令您名利雙收

  • 可以用本會的標誌 (需事先向本會申請及說明用途)

想報名或查詢加入協會及參加澳門國際品牌連鎖加盟展,歡迎隨時致電 2307 1091或電郵enquiry@abfa.asia,謝謝!

【ABFA 將率展團參加「首爾國際特許經營展覽會 2017」】

POSTED ON September 8th  - POSTED IN PUBLIC EVENTS

亞太品牌發展及加盟協會以「用簡單系統讓世界更悠遊自在」為宗旨,致力協助會員開拓全球商機,現正籌備於今年年底,帶同各會員參加「首爾國際特許經營展2017」。各隨團參展的會員,除將獲得獨家的參展優惠外,協會亦會盡力為各會員,組織及安排商務配對等事宜。

如欲進一步了解參展優惠及方法,請即與本會活動籌備專員 Mr. Kiyo Fung 馮俊民先生或秘書長Mr. Jay Ng 吳峻翔先生聯絡,現有會員或尚未加入成為會員但有意參展的商家,均可指電:+852 2307-1091 或電郵至:enquiry@abfa.asia 查詢。

首爾國際特許經營展覽會 2017
首爾國際特許經營展覽會(IFS)是韓國規模最大也是歷史最悠久的國際性特許經營展覽會,熱衷於特許經營的觀眾和投資者將從特許經營商處獲得全方位的感官體驗。範圍涵蓋了餐飲、零售和服務等多個行業。展會的三天展期內,來自世界各地的熱衷於尋找特許經營品牌、了解新興商業潮流、以及收集市場信息的創業者和投資者匯聚一堂。近20,000名觀眾參觀多達 200個頂級特許經營品牌的展臺,出席各個研討會和討論會,參與商務配對,尋找新行業並獲得關於韓國以及亞洲最佳特許經營機會的專業建議。
展會日期: 2017年3月2-4日 (星期四至六)
展會地點:COEX 會議展覽中心
展會面積:超過10,000平方米
參觀人數:20,000人次
參展商數量:多達200個品牌參展商,共380個展臺
主辦機構:勵展博覽集團 Reed Exhibitions

展會官方網站:

http://www.franchiseseoul.com/index.php

【ABFA 將率展團參加「香港國際特許經營展2016」】

POSTED ON September 5th  - POSTED IN PUBLIC EVENTS

亞太品牌發展及加盟協會以「用簡單系統讓世界更悠遊自在」為宗旨,致力協助會員開拓全球商機,現正籌備於今年年底,帶同各會員參加「香港國際特許經營展2016」。各隨團參展的會員,除將獲得特別的參展優惠外,協會亦會盡力為各會員,組織及安排商務配對等事宜。

如欲進一步了解參展優惠及方法,請即與本會活動籌備專員 Mr. Kiyo Fung 馮俊民先生或秘書長Mr. Jay Ng 吳峻翔先生聯絡,現有會員或尚未加入成為會員但有意參展的商家,均可指電:+852 2307-1091 或電郵至:enquiry@abfa.asia 查詢。

香港國際特許經營展 2016

香港國際特許經營展透過一系列專題研討會及商貿聯繫活動,既能為商家提供一個物色優質特許經營加盟商、總代理及合作夥伴的機會,亦同時讓商家掌握特許經營的要訣,洞悉最新的市場資訊及擴闊全球商貿脈絡。

展會日期:2016年12月1 – 3日 (星期四至六)
展會地點:香港會議展覽中心展覽廳 1號展館
主辦機構:香港貿易發展局
主題展館:

特許經營展館
(特許經營商, 特許經營總加盟商, 特許經營總代理)
• 餐飲區
• 非餐飲區(教育,個人助理, 美容及個人護理, 商業服務)
• 海外專區

特許經營支援館
• 特許經營顧問
• 商鋪及零售設備
• 餐飲設備

展會官方網站:

http://www.hktdc.com/fair/hkifs-tc/香港國際特許經營展.html

【ABFA Conducts Exhibition Pavilion for the Coming Biggest Franchising Show in Korea: International Franchise Seoul (IFS) 2017】

POSTED ON September 1st  - POSTED IN PUBLIC EVENTS

Asia Branding and Franchising Association (ABFA) adhere to the aim of “Create a Carefree World by Simple System”, and devotes to provide our member profound assistance to explore global business opportunities. ABFA is now planning the next move by inviting members, to participate in the International Franchise Seoul (IFS) 2017, which will be staged at the end of the year. ABFA will ensure the success for the participated members in the exhibition by offering exclusive discounted package, initiating business matching activities and providing other related supportive services.

For more information of the exhibition package, please do not hesitate to contact Mr. Kiyo Fung, our Event Planning Officer or Mr. Jay Ng, our Secretary General through our inquiry hotline: +852 2307-1091 or by email:enquiry@abfa.asia. We welcome inquiry from all enterprises (not limited to the registered member) in the franchising business that would be interested in joining our pavilion in IFS 2017.

International Franchise Seoul (IFS) 2017

IFS is the premier franchise show with the longest history in Korea for franchise enthusiasts seeking a full, five-sense experience. This high-value event gives franchisors access to the best franchise brands from multiple industries, including F&B, retail and services. It also connects them to emerging commercial trends and the latest market information, delivering qualified buyers and fostering optimal networking.

Exhibition Date: 2017 March 2nd to 4th (Thursday to Saturday)
Exhibition Venue: COEX (Seoul, Korea)
Organizer: Reed Exhibition
Fair Ground Area: Over 10,000 sqm

Visitors Number: Over 20,000 visitors
Exhibition Number: Over 380 booths with 200 brands

HKIFS Official Website:

http://www.franchiseseoul.com/index.php

【ABFA Conducts Exhibition Pavilion for the Coming World-famous Franchising Show: Hong Kong International Franchising Show (HKIFS) 2016】

POSTED ON September 1st  - POSTED IN PUBLIC EVENTS

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Asia Branding and Franchising Association (ABFA) adhere to the aim of “Create a Carefree World by Simple System”, and devotes to provide our member profound assistance to explore global business opportunities. ABFA is now planning the next move by inviting members, to participate in the Hong Kong International Franchising Show (HKIFS) 2016, which will be staged at the end of the year. ABFA will ensure the success for the participated members in the exhibition by offering exclusive discounted package, initiating business matching activities and providing other related supportive services.

For more information of the exhibition package, please do not hesitate to contact Mr. Kiyo Fung, our Event Planning Officer or Mr. Jay Ng, our Secretary General through our inquiry hotline: +852 2307-1091 or by email:enquiry@abfa.asia. We welcome inquiry from all enterprises (not limited to the registered member) in the franchising business that would be interested in joining our pavilion in HKIFS 2016.

Hong Kong International Franchising Show (HKIFS) 2016

To assist the development of franchise businesses, HKTDC is dedicated to provide a comprehensive platform – “Hong Kong International Franchising Show”- showcases a wide range of local and foreign franchise opportunities, consulting and supporting services, where franchisors and prospective franchisees meet to explore a win-win business collaboration.

Exhibition Date: 2016 December 1st to 3rd (Thursday to Saturday)
Exhibition Venue: Hall 1, Hong Kong Convention & Exhibition Center
Organizer: Hong Kong Trade Development Council

Thematic Zones:

Franchising Brands
(For Franchisors, Master Franchisees, Franchising and Brand Agents)
• Catering
• Non- Catering
(Education, Personal Services, Health & Beauty, Business Services, Brand Agents)
• International zone

Franchising Support
• Franchising Consulting services
• Retail Design & In-Store supplies
• Restaurants and Catering equipment supplies:

HKIFS Official Website:

http://www.hktdc.com/fair/hkifs-en/

ABFA Bring Over 10 Members To 2015 Macao Franchise Expo!

POSTED ON June 27th  - POSTED IN PUBLIC EVENTS

This Year,IPIM is going to hold 2015 Macao Franchise EXpo at The Venetian, Macao from 3rd to 5th 2015, it is great pleasure for Asia Branding and Franchise Association to be invited as a special partner of this great franchise event!

Our Chairlady Ms. Karen Kwan is going to bring over 10 brands to join this yearly event as the roles of exhibitors, speakers and visitors, including Math Monkey (Hong Kong) Limited, English Eagle (Hong Kong) Limited, SEMK Products Limited、B. Duck Limited、Asia Franchise Networks、Copious Gain Limited、Memo Plus Production、Canzone (HK) Limited、JW Media Limited、Product IP(HK) Limited及Brain Quotient and Neurofeedback Technology Center.

It is a valuable chance for our members to promote their companies and branding development through joining this franchise expo! See you all on 3rd-5th July 2015!

Website : www.abfa.asia

PowerPoint Presentation

Macao Franchise Expo 2015 (2015MFE)

POSTED ON June 3rd  - POSTED IN PUBLIC EVENTS

Title: Macao Franchise Expo 2015(2015MFE)
Venue: The Venetian Macao ~Resort~Hotel Hall A
Date:

2015/7/3(Friday) 10:00 – 18:00
2015/7/4(Saturday) 10:00 – 18:00
2015/7/5(Sunday) 10:00 – 17:00

Entry conditions :
2015/7/3FridayOpen for Trade Visitors
2015/7/4-5Saturday and SundayOpen for Public
*Free Entry for Public Day 

Organizers :
Macao Trade and Investment Promotion Institute (IPIM)
Brazilian Franchise Association (ABF)
Association of Chain and Franchise Promotion, Taiwan (ACFPT)
Macao International Brand Enterprise Commercial Association (MIBA)
Macau Chain Stores and Franchise Association
Licensing and Franchising Association of Hong Kong

Supporting organizations :
China Chain Store & Franchise Association
Japan Franchise Association

Co-organisers :
Franchising and Licensing Association (Singapore)
Indonesian Franchise Association
Korea Franchise Association
Malaysia Retail Chain Association
Philippine Franchise Association
Associação Portuguesa de Franchising

Bank Partner :
Bank of China Macau Branch

Media Partners :
Teledifusão de Macau
Macau Lotus TV Media via Satélite, Limitada

Specially Invited Partner:
Asian Business Supporting Association (ABSA)
Industrial and Commercial Bank of China Limited (Macau)
Hong Kong Franchise Development Association
Commerce and Service Promotion Division, Oita Prefectural

Event Consultant :
Association of Advertising Agents of Macau

Coordinator :
Koelnmesse Pte Ltd

特許經營 – 小本創業最佳途徑

POSTED ON May 15th  - POSTED IN PUBLIC EVENTS

特許經營近年在港發展蓬勃,吸引了不少年輕創業者及中小企加盟,但這盤生意並不如想像般簡單,必須瞭解其運作及利弊,方能長期有效經營,不致中途蝕本離場。

1430970419511_S1_469551

為甚麼人總想自己做老闆?在出席早前香港貿發局中小企服務中心研討會的亞太品牌發展及加盟協會會長關紫悠,指調查顯示離不開以下幾個原因:希望賺更多的錢;喜歡自行決定自己的路向;退休後想做自己的事情;能夠享受自己喜歡做的事;甚至是因外在環境所影響,如太太希望丈夫放棄打工轉行做生意等等。

當老闆又有多少種途徑?關紫悠指一般來說,除了按自己理想創業,由零開始,由找店鋪、申請牌照以至招聘工人等外;直接購買一間現有的企業,也是可行方法。不過,她指觀察發現,現在越來越多人選擇以特許經營方式作起步。

特許經營風險低 新手易創業

關紫悠說,「特許經營的優勢,是對首次創業的新手來說,投資風險比較低;因為有專人傳授開業知識及營銷訣竅,將可大大縮短學習的過程。」所謂特許經營,主要是品牌商同意賦予個人或加盟商,以特許經營權方式,使用其商標或商品名稱,作為推廣產品或服務。這或許可能還包括特許經營系統的使用。

就是因為特許經營制度本身,給予了加盟商很多好處,令創業更為容易。「譬如說,特許經營的品牌必有一定的市場認受性,操作系統早已建立,與供貨商關係十分良好,和有推廣及營運上的支援等,這些都可大大提升加盟商營運成功的機會。」關紫悠指品牌業務一般已有一定的經濟規模,所以加盟商較易向銀行融資;此外,加盟商多有自由退出的機制,相對靈活,較為創業者接受。

1430970556679_S3_469551

「針無兩頭利」 開業前要知利與弊

當然,「針無兩頭利」,特許經營的制度亦設有一定的限制。例如,未正式當老闆前便須支付一筆首次加盟費,並需按時支付特許經營權使用費及廣告費;加盟者又需要嚴格按照所提供的標準流程運作,不可隨意更改;又須遵守義務,將業務發展與特許經營商高度掛鈎。關紫悠說,除了開店範圍有限制外,加盟商不能完全獨立或私下作出改變,而期限一般都不少於5年。

而且,加盟商的協議多有規定當退出計劃時,二年內不得從事相關行業,以免影響特許經營商現有生意。

決意要投身特許經營,關紫悠提醒創業者,還要先問自己幾個問題,測試是否真的適合。這包括:你是否喜歡在團隊中作戰?是否願意與經營商分享你的收入?是否急於建立自己生意的人?是否樂於遵循指引及對外來意見持開放態度?若自問不能適應或做到有關要求,那做決定時便要小心想想是否要投資了。

1430970611018_S4jpg_469551

做好計劃書 為未來訂基準

任何投資的第一步,都是從一份詳盡計劃書開始,特許經營也不例外。關紫悠指出,計劃書一方面可定下業務策略方向,同時也為員工提供了指引;而更重要的,這是出於融資銀行、特許經營商及投資者的需要,要從中瞭解公司的業務性質、加盟商如何經營和潛在投資回報率等重要資訊。

最後,落實了要行出特許經營的第一步,那投資特許經營最少的入場費是多少?關紫悠指沒定案,要視乎是哪個行業。舉例說,飲食業的加盟費動輒一、二百萬元,但回報不一定很高,反觀一些教育範疇,加盟費有少於10萬元,但因屬持續性發展行業,回報率可能很高。

Taiwan First International Chain and Franchise Event

POSTED ON September 22nd  - POSTED IN PUBLIC EVENTS
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On the behalf of the organizer of 2014 APFC/WFC Meetings in Taiwan, we would like to express our warm welcome to all participants from all over Asia and the world to join this franchise carnival in Taiwan from 23 to 29 September 2014. Here, we provide the best stage to all suppliers, traders, buyers and specialists in chain and franchise and related industries to share the knowledge and experience interactively. 6 main activities including APFC Meeting, WFC Meeting, Taiwan International Chain & Franchise Exhibition, International Chain & Franchise Forum, Global Franchise Business Networking and Taiwan City Tour will be hold during 2014 APFC/WFC Meetings in Taiwan. We look forward to your participants. Join and enjoy the event with us!

Date:23 September, 2014 to 29 September, 2014

Place: Taipei World Trade Center

Time: 10:00 a.m. to 06:00 p.m.

12th Franchising & Brand Dealership Trade Fair

POSTED ON September 7th  - POSTED IN PUBLIC EVENTS
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2014 12th Franchising & Brand Dealership Trade Fair   has many surprises and opportunities for the visitors. The exhibition, which brings all of the sectors under the franchise system roof, will lead each of the national companies to be transformed over to international brands and provide opportunity for them to gain strength while hosting the international brands at the same time. Exhibition both provides opportunities for local brands and international brands which are looking for adding value to franchising system.

Date: 18th – 21st September 2014 Venue: CNR Expo Center Istanbul/TURKEY at Hall 2 and Hall 4  

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